Spatial perception plays a crucial role in assessing the worth of any architectural design, which is why realistic rendering is an essential component of the design process. As an architect, your success is fundamentally dependent on your ability to convince them that you can recreate their vision of the building—and then some. When you present the final designs to your customer, the designs must make them feel like they’ve entered the building itself—they must be able to experience the building, as if they’ve walked into it.
This is by no means an easy job. To achieve these effects, the architect needs to be meticulous about the work they put forward and make their renderings as life-like as possible.
The State of the AEC Industry in New York
Ultimately, as an architectural firm, the most basic concern for you is the profitability of your venture. In a commercial environment like NYC’s no architect can afford to slip up while trying to build a respectable portfolio. As it stands, the AEC industry in New York is one of the largest throughout the US. With a size that’s 11% larger than what it was before the 2007 recession, there’s intense competition between various stakeholders.
In a competitive market like New York’s, you need to figure out a way to crowd out other service providers if you hope to succeed here. This city is the commercial center of the entire country and one of the most densely populated areas—with a higher demand for architecture and construction firms compared to the rest of the nation. Facing these business conditions characterized by intense competition—your work must speak for itself—and this journey begins with convincing your clients of the superiority of your work compared to everyone else’s.
Specifically, as an individual architect, your designs must leave the client awed with your skill—with realistic renderings that leave unforgettable impressions.
The Role of Realistic Rendering in Determining Business Success
Photorealistic architectural renderings affect multiple aspects of client-perception. Let’s analyze these impacts one-by-one:
Establishing Your Skill as a Designer
It doesn’t take an experienced artist to recognize the beauty, detail and intricacy of a great architectural rendering. Your client may not be an expert in design, but they’re still capable of recognizing great work when they see it.
The ability to create realistic renderings—even if it’s not what the client’s looking for—will establish your authority as a talented designer. They might ask you to change the design, but they’ll never doubt whether you can deliver on the job.
It Gives Life to the Designs
Simplistic renderings with little emphasis on detail impair the client’s ability to properly assess the value of what you present. Even if what you’ve thought out might turn out great, your clients will leave unconvinced because you haven’t shown them the subtle and crucial aspects of the designs.
These details can include anything from how the light plays in the area, the color schemes and even the placement of objects in the vicinity. Never skimp out on the detail—your success at landing a client depends on it.
It Helps Gather New Talent
Once you’ve established the superiority of your skill and a lucrative portfolio of clients, budding architects will clamor to work with you. Your skill doesn’t only help convince clients—it also allows you to enhance the skill set that your firm can offer.
Looking for 3D Rendering Service in NYC?
Morph Rendering is a premium 3D architectural rendering service provider in New York. We work with some of the best AEC companies in the city, delivering realistic 3D home design and commercial building renderings. Get in touch with us today for more information.